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    When (and When Not) to Engage in Brand Storytelling
    Adam Behar
    • Sep 19, 2018
    • 2 min

    When (and When Not) to Engage in Brand Storytelling

    When to engage in brand storytelling is as important as the story we choose to tell. Is the timing right for your company? Here are 5...
    9 views0 comments
    Answer the Call
    Adam Behar
    • Aug 30, 2018
    • 2 min

    Answer the Call

    Resisting change is normal. In fact, it's what heroes do -- initially, before they become heroes. Watch Silicon Valley’s reluctant hero,...
    44 views0 comments
    How to Use Storytelling to Engage Employees
    Adam Behar
    • Jun 19, 2018
    • 3 min

    How to Use Storytelling to Engage Employees

    Look around the office: Are your employees emotionally engaged in their work? Are they your loudest advocates and ambassadors outside of...
    24 views0 comments
    Coffee's for Closers: 8 Sales Techniques All PR Pros Must Master
    Adam Behar
    • Jun 12, 2018
    • 4 min

    Coffee's for Closers: 8 Sales Techniques All PR Pros Must Master

    You saw Glengarry Glen Ross. That was the defining moment, when you swore you'd never do sales. I get it – it's no fun being humiliated...
    13 views0 comments
    Just Say It: How to Gain Competitive Advantage at Work and in Life
    Adam Behar
    • Jun 8, 2018
    • 3 min

    Just Say It: How to Gain Competitive Advantage at Work and in Life

    In a career that lasted a quarter of a century, Rickey Henderson hit more lead-off home runs, scored more runs, and stole more bases than...
    37 views0 comments
    Storytelling Tip: Base Your Characters and Themes on Familiar Archetypes
    Adam Behar
    • May 21, 2018
    • 1 min

    Storytelling Tip: Base Your Characters and Themes on Familiar Archetypes

    All communication – a speech, presentation, or ad, for example – is essentially a story. So those of us who work in public relations and...
    40 views0 comments

    © 2018 by Adam Behar, Opinion Leader PR

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