Adam BeharSep 19, 20182 minWhen (and When Not) to Engage in Brand StorytellingWhen to engage in brand storytelling is as important as the story we choose to tell. Is the timing right for your company? Here are 5...
Adam BeharAug 30, 20182 minAnswer the CallResisting change is normal. In fact, it's what heroes do -- initially, before they become heroes. Watch Silicon Valley’s reluctant hero,...
Adam BeharJun 19, 20183 minHow to Use Storytelling to Engage EmployeesLook around the office: Are your employees emotionally engaged in their work? Are they your loudest advocates and ambassadors outside of...
Adam BeharJun 12, 20184 minCoffee's for Closers: 8 Sales Techniques All PR Pros Must MasterYou saw Glengarry Glen Ross. That was the defining moment, when you swore you'd never do sales. I get it – it's no fun being humiliated...
Adam BeharJun 8, 20183 minJust Say It: How to Gain Competitive Advantage at Work and in LifeIn a career that lasted a quarter of a century, Rickey Henderson hit more lead-off home runs, scored more runs, and stole more bases than...
Adam BeharMay 21, 20181 minStorytelling Tip: Base Your Characters and Themes on Familiar Archetypes All communication – a speech, presentation, or ad, for example – is essentially a story. So those of us who work in public relations and...