Blog | OpinionLeaderPR

Adam Behar

When (and When Not) to Engage in Brand Storytelling

When to engage in brand storytelling is as important as the story we choose to tell. Is the timing right for your company? Here are 5...

Adam Behar

Answer the Call

Resisting change is normal. In fact, it's what heroes do -- initially, before they become heroes. Watch Silicon Valley’s reluctant hero,...

Adam Behar

How to Use Storytelling to Engage Employees

Look around the office: Are your employees emotionally engaged in their work? Are they your loudest advocates and ambassadors outside of...

Adam Behar

Coffee's for Closers: 8 Sales Techniques All PR Pros Must Master

You saw Glengarry Glen Ross. That was the defining moment, when you swore you'd never do sales. I get it – it's no fun being humiliated...

Adam Behar

Just Say It: How to Gain Competitive Advantage at Work and in Life

In a career that lasted a quarter of a century, Rickey Henderson hit more lead-off home runs, scored more runs, and stole more bases than...

Adam Behar

Storytelling Tip: Base Your Characters and Themes on Familiar Archetypes

All communication – a speech, presentation, or ad, for example – is essentially a story. So those of us who work in public relations and...