W
WHY ADAM
Passion + Talent + Service
And don't forget the Special Sauce
1. Passion
I ask questions.
I listen.
I connect the dots.
I’m not only intellectually curious, but I’m also emotionally engaged in your story.
This duality is important, because a powerful speech needs to connect on both levels.
To be credible, you need data; to be persuasive and memorable, you need emotion.
2. Talent/Experience
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I'm a creative, award-winning writer and messaging strategist
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With 25 years of standout experience in speech writing, brand strategy, public relations, magazine publishing, and content marketing
I've served as a ghostwriter and speechwriter for numerous executives and opinion leaders, including:
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Qualcomm co-founder Irwin Jacobs
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Paralympian and Motivational Speaker Lex Gillette
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Google executive Gretchen Bladek
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Amit Singhi, COO and CFO, Global Executive - Champion of financial and operational transformation for Piston Group, FLIR Systems, Ford Motor Company, and G.M.
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Retired General Colin Powell/America's Promise
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GTE Wireless CEO Lindsey Burroughs
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District Attorney Ed Miller
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AVID Founder and CEO Mary Catherine Swanson
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San Diego State University President Elliot Hirshman
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San Diego Community College District Board of Trustees
I wrote a chapter for a college-level textbook on strategic communications, appeared on marketing podcasts, and regularly blog about speech writing and communications.
3. Service/Accessibility
If you’ve dealt with an agency before, you know the routine.
Your initial call is with the agency director, after which he disappears into thin air and you're assigned a junior-level writer.
I operate differently.
You have one point of contact. You deal exclusively and only with me. I prefer it that way and so do my clients.
A proud UCLA grad, I live in beautiful San Diego, where I was born and raised.
4. Special Sauce
Who’s the best at engaging an audience?
Hollywood storytellers, right?
To ensure that my clients effectively engage and connect with their audience, I employ the same writing methodology used by successful Hollywood screenwriters. Theme, structure, story arcs, momentum, and pace –- that's what keeps me up at night!
When I'm not doing client work, I'm coaching tee-ball, working on my play (about the Father of Public Relations), or hanging with my family.
